Every agency is pushing AI chatbots right now. Most of them are glorified FAQ pages that annoy visitors. Here’s the honest version.
When a Chatbot Actually Makes Sense
A chatbot earns its keep when your business has:
- Repetitive intake questions — “What are your hours?”, “Do you take insurance?”, “How much does X cost?”
- Booking or scheduling needs — the bot can check availability and confirm appointments
- After-hours traffic — visitors land at 10pm and want answers now, not tomorrow
If your website gets under 500 visits per month, a well-designed contact form will outperform a chatbot every time.
What a Good Implementation Looks Like
The chatbots we build for Vancouver businesses aren’t the pop-up widgets that harass you on every page. They’re:
- Contextual — they only appear on pages where they’re useful (service pages, contact page)
- Trained on your business — not generic GPT output, but answers grounded in your actual services, pricing, and policies
- Connected to your workflow — leads go straight to your CRM or email, not a black hole
Real Numbers
For Summit Legal, we deployed a chatbot on their practice area pages. Results after 90 days:
- 280% increase in qualified client inquiries
- 45% of leads came after business hours
- Average response time dropped from 4 hours to instant
What It Costs
A basic chatbot integration runs $500–$1,500 depending on complexity. Monthly hosting for the AI model is typically $20–$50. The ROI math is straightforward: if it generates even one extra client per month, it pays for itself.
Curious if a chatbot fits your business? Let’s talk — we’ll assess your traffic patterns and give you an honest answer.
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