Hospitality
Restaurant Group Redesign: 40% More Online Reservations
A local restaurant group had a site that looked fine on desktop and almost unusable on mobile. Bookings were leaking to third-party platforms. We fixed that.
the challenge
Understanding the Challenge
The site was built years ago and never touched since. The client faced several compounding issues:
Slow load times on mobile — guests were bouncing before the page finished loading
No direct booking path — all reservations went through OpenTable, costing per-cover fees
Outdated design that looked out of step with the restaurant's actual quality
No SEO foundation — couldn't be found by guests searching nearby
our approach
Our Strategic Intervention
We rebuilt the site from scratch with a mobile-first approach, direct reservation integration, and a performance target of 96+ Lighthouse. Key actions:
Full mobile-first redesign — optimized for the on-the-go guest
Direct booking integration — eliminated third-party platform dependency
Performance build — 96 Lighthouse, fast even on slow connections
SEO foundation — structured data, meta tags, and page speed as ranking signals
"We were losing bookings to OpenTable every night without realizing it. The new site fixed that and it actually loads fast — even on the patio WiFi."
results
Transformational Results
40%
More Online Reservations
96
Lighthouse Score
3wk
Launch Timeline
Client's Name
Restaurant Group, BC
Duration
3 weeks
Solution
Mobile-first rebuild with direct booking, 96 Lighthouse, and SEO foundation.
more work
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